Increase Your Conversion Rate: A certain amount of your hits must have a desired outcome. Whether it's to buy a product, fill out a form, or perform any other desired action (click on an advertisement or stay on the site for a specified period of time). Increased conversion rates turn more visitors into customers. And if the site is designed correctly, instead of leaving your site, visitors will stay and find the information they want. And of course you want more return business. Draw your customers back to your site with newsletters, special offers, and other campaigns that will dramatically increase your back end sales. If you're brand new to online marketing, chances are you have a tiny list or don't have one at all. Before you throw your hands up in frustration, all is not lost. If you don't have a list of your own yet, why not just email someone else's list? That's exactly what a solo ad allows you to do. You pay someone to share your offer (affiliate product, business opportunity, etc.) with a list of buyers and prospects that they have already built. Pretty cool, huh?