On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it needs to be flexible enough to be used in several different situations and for different reasons, have a clear message and objective, and look like it was designed by a professional. Here is a short discussion of these three key ingredients. Your sell sheet is the equivalent of your book's resume, and it can be a very powerful and profitable marketing tool. The whole purpose behind creating a sell sheet is to tell the world about your book, so it must make an impressive impact. Get the word out as fast and as widely as possible, and before you know it, the sales will start coming in. These five ways are the preeminent places you must start with to get your sell sheet into the right hands. Do you have a sell sheet for your self-published book? Do you not have one because you believe that it won't help you sell more books? Understanding the myths and misperceptions that many self-publishers have about the role of their book's sell sheet can dramatically improve a book's overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way to prove to the distributors, wholesalers, and bookstore retailers that you are serious about the success of your book. Your book is rolling along and you think your sell sheet is working hard for you. But is it? Is your sell sheet driving the results you need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger signs turn into unavoidable headaches. If you can identify with any of these problems, then it's probably time to rethink your book's sell sheet. But don't stress too much. They can all be fixed. Not everyone is a huge FAN of Facebook Stalking: Drive-by links, Facebook Wall Spam, inappropriate and excessive photo tagging, and inbox messages the length of a novel. Instead of building interest, you create the opposite effect - resistance!